Ulrika Sandström is Swedish fashion with a strong and individual look. The label is based in Stockholm.
 
After graduating from Beckmans School of Design in Stockholm 2002, Ulrika Sandström worked as a freelance designer and stylist before starting her own label in 2004 - a label where she endeavours to create wearable fashion with a unique feeling and design quality.
 
Inspiration is everything, and Ulrika aims for the idea behind each collection to shine through and add emotional value to the garments. Her love of music is always present within her work, and through her collections Ulrika aspires to create an atmosphere, communicate a feeling, and/or raise a thought.  Her conviction is that fashion should be not only visually beautiful but also intelligent.
 
The autumn/winter collection for 2008 is inspired by waitresses and old fashioned household staff. The name is borrowed from a song by Belle and Sebastian, and as the title suggests, the collection is built around a waitress’ strict appearance with elements of disaster and a lot of love and humour.
 
The uniform-like feeling is mixed with playful details: an oversized ruffle, a bit too large buttons, a fake gold chain or a childish print. Shapes of aprons, plastrons, bows and other significant details associated with waiting staff can be seen throughout the collection.

website: ulrika sandström